Another Don Jazzy? Meet Britts World Entertainment Label CEO Awin Williams Aka Zaddy Williams

Music as most of us know has been described as food for the soul. The african afrobeats has been one of the genres trending worldwide as top arts like Wizkid, Davido and Burna Boy has made the continent so proud. Record labels sprung up managing various artists and pushing them to the very top of their careers. In Nigeria, the name Mavin Records has become a household name just as the label boss Don Jazzy himself.

Thank you for talking to us sir. Can we meet you?

My names is Awin Williams. I am from Delta State, Nigeria but I am based in Germany. I am the CEO of Britts World Entertainment Germany/Nigeria.

Britts World Entertainment Is gradually gaining grounds in Nigeria. When was it formed?

2015 but it became official in 2016.

What made you decide you wanted to own a label?

In 2016 I travelled down to Nigeria to book D’banj for a tour across Europe shortly after I finished touring with Iyanya. I spent days and resources in Lagos waiting for D’banj’s manager (a lady) at that time. She frustrated all my efforts for a week and at the end, I wasn’t able to get across to D’Banj. Because of the stress she made me go through, one of my boys back then tapped me and was like, “you got the contacts and the money for the game why don’t you sign your own artist instead of coming here to Nigeria and someone is making you feel like you have to beg”. That was when it dawned on me that it’s time I set up my own brand, that was how Britts World Entertainment came into existence.

There are many businesses out there you would have invested your money on abroad. Why did you choose entertainment and music particularly?

Wooo.. The thing is passion. I have so much passion for music and promoting the Nigerian Music Industry has always been my dream. I studied in Malaysia and then moved to Germany after my studies. On getting to Germany, I got a job and started working but I knew there was something missing. I was missing the kind of life I was living in Malaysia. Back in Malaysia, we introduced the entertainment industry. I was one of the guys who brought 2Face Idibia to the country for the first time in 2010 or so. I was also part of the team that brought Duncan Mighty and Timaya to club Titanium managed by our guy Bruno in Malaysia then. I was also organizing shows in my University back then. I delved into pageantry and introduced Miss Africa Legenda in Malaysia. I remember we asked 2Face on that day of the pageant to come to the school for a photo shoot but unfortunately for us, he couldn’t make it as he needed to catch a flight to New York to join Wyclef then. Omo e don tail oo life…. laughs!

Another Don Jazzy? Meet Britts World Entertainment Label CEO Awin Williams aka Zaddy Williams

What does Britts World Entertainment do?

Britts world entertainment is a Record Label and Concert Management Agency. I Manage and also promote the artists. It’s my company so I practically do everything in the label from planning to execution and financing. It’s an all round management for me.

How many Nigerian Artists have you worked with?

I have worked with Kcee, Diamond Platnumz, Bracket, R2bees, Iyanya, Mr Ibu and others. In 2015, Britts World Entertainment organized their first music concert where we invited Kcee and others to perform in Germany. I have also invited the likes of Diamond Platnumz, Iyanya and veteran nollywood comic actor John Okafor a.k.a Mr Ibu to various shows and concerts we organized in Germany.

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